Ths book soon to be released in October is sparking quite a lot of attention and it's no surprise. Gary has taken his parents small wine store and turned it into a multi million dollar business. But in doing so Gary's 'exhuberance', 'loudness' and energy has made him stand out from the crowd. The Internet has taken Gary across the globe even without the need to travel, and the adoption of social media and internet marketing strategies at the core of everything has led to his phenomenal success.
So, we must wake up and listen... actually Gary's story has confirmed the path that we chose for IPS with our product i-Tr@der having joined the Money Gym last year. I spent 6 months finding out about Internet marketing, what it was, and how we could build our brands and marketing around this fast moving medium.
500 days in and I am convinced that Internet marketing is the most powerful form of marketing there is and that those who ignore it will perish in the wake of those that accept it.
Today, another milestone in the history of IPS we have taken on a new person whose responsibilities will include putting structure and measureability into our Internet marketing. We already have 4 products, i-Tr@der , Running a Business Online (e-book to come out shortly), BillBandit (our innovative receipt holder and expense management gadget) and Chris Ogle with others already in the pipeline.
We have up until now been blogging and twittering but like many people this has been fairly random and with no real measurability. We now need to be much more professional, we need to evolve and we need to start maximising our potential.
Each product will be taken in turn and a proper online strategy defined for them. This will involve establishing the websites and blogs in the first place or honing them if they exist. We will be laying out what tools we will use to keep traffic coming, such as Blogging, Twittering, Facebook pages, Article submission and Press releases. Then we will use tools such as Google Analytics to establish what happened and constantly record what is going on.
Our products and services are closely related so there is plenty of instances for effective cross fertilisation across the different websites and Blogs. Not only this there are many opportunities to work with other Internet marketers with JV's and Affiliate marketing schemes.
All of this activity will be dilligently monitored and measured so that we can see what is working and what is not and then feed this back into the deliverables and make the changes as necessary.
What has become abundantly clear to me whilst I have been working within Internet Marketing is that everything has changed and nothing has changed. People buy People first!!! It doesn't matter what is the medium this will always hold true. Social networking has accelerated the process of building a huge network, but the network comes back to a person more often than not.
Whether we like it or not the Internet has become the holy grail to find out about almost anything and this includes us. People want to know about who they are dealing with and this is just as important to potential customers as our products and services. Social Networking is now an integral part of doing business... just ask Gary Vaynerchuk !!
As we commence the Internet Marketing of our new invention BillBandit we are faced with the challenge of how can we expose the product to the widest audience, quickly and at the lowest cost? Consider this... what if I personally had a list of 50,000 people? what if I had 5 great contacts with 10,000 people on a list each... now we can start to see the importance of building our contacts... and... just as important building good relationships with other internet marketers!!
The value and net worth of individuals with big lists is rising fast... people power can be measured by how wide is their sphere of influence... their connectivity. How much can you influence with a few hundred people following you? The age of celebrity has taught us how mass exposure can transform an unknown into a worldwide sensation... check back with Susan Boyle a few months ago!
The good news is that it is not too late to start! If we have something of interest a Niche then we can begin to start a following today... But we must do it... as Gary Vaynerchuk says in uncertain times in the job market a big list of followers can make a huge difference to a potential employer, or ensure that you never need to take on a regular job ever again.
We are now entering the next phase of our business development here at IPS and BillBandit Ltd, applying Internet marketing to our range of products and services. I am 100% certain that my decision last year as a result of joining the Money Gym to use Internet Marketing for all our products and services has been completely vindicated. By now applying a professional, controlled approach, measuring and adjusting how we use all the tools at our disposal I am confident we will reach the high targets that we have set ourselves in the near future.
Comments